If you’re interested in affiliate marketing or have hung around online marketing forums much, you’ve probably heard of Clickbank. Maybe you’ve even tried your own hand at marketing some of the products on Clickbank, with little or no success. There are literally thousands of average people just like you and me who make thousands, and even tens of thousands of dollars promoting Clickbank products month in and month out, so it is possible to do. How?
Here are a few Clickbank marketing tips that will help you increase your conversions and make more money with one of the most popular retailers of digital products online today.
Choose a product with lower gravity. Many new affiliates are tempted to go after the “big sellers,” those products that every other affiliate is promoting. This will make it harder for a newbie to be successful, as potential customers are conditioned to seeing the emails, ads and other promotional tools used to promote these products. By selling a product that has a gravity lower than 60, there is less competition from other affiliates, and you have a better chance of getting noticed.
Avoid sending your prospects directly to the product sales page. The biggest majority of affiliates make this mistake. It’s much better to “warm up” prospective clients to the idea of buying by having them sign up to your email list. With a list of subscribers, you have the opportunity to build trust and let potential customers get to know you and the products you recommend. You can gently recommend products occasionally in your email messages, and those who have come to know you in a sense through your emails will feel more comfortable buying.
Create a page designed to pre-sell to potential customers. Sending a visitor directly to a sales page is like “cold-calling.” People simply do not buy a product on the spur of the moment, without any persuasion to do so. A pre-sell page can review the good and the bad about a product, offer your opinion as to the effectiveness of the product or relate your own experience, and make your visitor feel like he/she is armed with the information necessary to make a smart buying decision. With a pre-sell page, you have the ability to gently “prod” your visitor along the buying path.
Market a niche that you enjoy. Being successful as a Clickbank affiliate involves a lot of writing if your want to be successful, in the way of product reviews, web pages, blog posts, articles, etc. If you choose a niche you aren’t really familiar or comfortable with, that writing is going to be tough – and it’s going to slow your progress, because you simply won’t have the motivation to write. By choosing a niche you actually are an “expert” in or enjoy, your work will be so much easier, and enjoying what you do is half the battle! You’ll have the drive to do all of those daily marketing tasks that are essential to your success.
You may or may not ever become a “super” affiliate, and hopefully you will. However, by taking a few of these Clickbank marketing tips and putting them to use in your online business, I think you will see a much better level of success!